Evaluating Your Idea Before It’s Too Late (The Job-To-Be-Done Way)

How do you know if you’re onto something? And how do you assess its viability before investing time, resources, and energy? Enter the Job-To-Be-Done (JTBD) framework—a powerful methodology for understanding customer needs and designing solutions that resonate.

In this practical session, we dive deep into the approach. You will walk away with the practical toolset and skillset required to ensure you’re on the right track before making significant investments.

Watch the Zoom Recording (with shared screen and gallery view)

Watch the Webinar on YouTube (with corrected captions) – Coming Soon!

View and download the PowerPoint Slides

Download the transcript

ASL Interpretation and Captioning were be provided. If you have questions about this session, please email Alexis Jones at ajones@ndi-inc.org.